Digital Strategist
Our journey, achievements, and growth are all attributed to the exceptional individuals who form the core of our team. Our people are not just employees but the heart and soul of everything we do.
Brandwidth is a digital customer experience agency, established for 21 years and part of the Next 15 Communications group, a UK PLC with a global footprint across 50 offices in 15 countries. We help brands grow by redefining and accelerating the digital customer experience, creating rapid value and enabling future digital business.
Role overview
We are currently looking for a Digital Strategist to join our growing team in the UK. Working alongside other strategists, data analysts, and UX consultants. The Digital Strategist will utilise consumer data & insights to identify new growth opportunities for our clients whilst also driving forward greater customer experiences through digital channels.
Understanding and shaping user behaviour for our clients is at the heart of everything we do. Brandwidth’s Strategy team is dedicated to obtaining an accurate and intuitive understanding of business and user needs to formulate a plan of action, designed to achieve defined objectives and measurable change.
The successful individual will possess analytical skills alongside the ability to translate user insights into actionable strategies. With a passion for staying abreast of industry trends, they will be confident developing digital content strategies driven by data for clients, utilising web, social, email and other touchpoints for optimal customer experiences.
This is a client-facing role with daily client communication and frequent stakeholder presentations, so the ability to build and maintain client relationships is crucial.
As a Digital Strategist at Brandwidth, you will:
Provide the strategic bridge between internal teams and clients, including other client’s 3rd party agencies and our other wholly owned digital agencies.
Deliver a market-leading experience for the customer journey across the different digital channels.
Interpret statistical information to advise strategically on UX and content improvements on client web/app platforms.
Lead the strategy on client projects with the support of the Associate Strategist, including supporting client communications.
Oversee optimisation directives, e.g. A/B testing programmes.
Sell iterative research activities and champion a culture of continued learning and improvement.
Establish credibility both internally and externally through your knowledge, approach, and professionalism.
You will bring:
Minimum 4+ years of full-time experience in digital marketing / digital strategy / UX/CX
Experience of creating and directing multi-channel strategies for clients that encompass always-on content and communications.
Strong relationship management, organisational, presentation, and project management skills.
Excellent interpersonal, communication, time management and influencing skills – comfortable liaising directly with clients.
Clear passion for digital technology and the use of strategy to guide digital transformation.
Good understanding of customer journey optimisation across all digital channels.
Experience of user research methodologies (interviews/focus groups/surveys/heatmapping) would be advantageous.
Experience of predictive analytics, including A/B testing and Multivariate Testing (MVT), would be advantageous.
Knowledge of UX strategy best practice and implementation would also be advantageous.
And in return, Brandwidth offers:
Unlimited Holiday
Flexible, hybrid working
EAP Service
Annual bonus scheme
Matched contribution Pension Plan to 8%
Private Medical Insurance
Life Assurance
Enhanced Maternity & Paternity
Season Ticket Loans and Cycle Scheme
Mental Health Wellbeing Services
Gym Membership discounts
Perks Programme (inc. well-known energy, retail, and health)
Why Us?
Brandwidth recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.
As a growing, global company, we focus on fairness and inclusion, ensuring that merit, competence and potential are the basis for all decisions about recruitment, development and appraisals. Brandwidth takes pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.
- Department
- Brandwidth
- Location
- London
- Remote status
- Hybrid
London
Workplace & culture
We work in a supportive hybrid environment with a culture that enables us to celebrate our differences as people from diverse backgrounds. We are challenged daily by our mission to inch towards making better versions of ourselves which translates into the growth of our brands and making them better.
About Next 15 Group plc
We are growth consultants. We are obsessed with finding ways to help our customers grow sustainably whether that’s focused on their revenue, brands or impact on the world. Everything we do is driven by data and embraces technology. We employ close to 4,000 people globally across our agencies, spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs, and policy communications
Our Mission
Our mission is to become the world’s leading growth consultancy. For Next 15, growth consulting isn’t just about growth in sales and profitability. It is growth in reputation, talent and product market share. It’s growth in valuation, innovation and talent retention. Growth is a complex problem, and it needs a sophisticated solution.
Businesses are increasingly one large, interconnected digital entity. A problem or opportunity in one area is now connected to everything else. We view our clients through this digital lens to knit together insight, creative, business design, digital build and customer engagement under one roof to solve today’s most pressing business challenges.
Environmental, Social & Corporate Governance
We demonstrate our commitment to running a more sustainable, equitable and diverse organisation that displays leadership in governance and values, through our ESG Strategic Priorities. To learn more about our priorities and how we are committed to continually growing and improving them across the Group, you can visit the Sustainability section of our website, where you can also read our latest ESG Report.