Freelance B2B Copywriter
We’re an award-winning Social Media agency based in the UK, working across a mix of consumer and B2B brands. On the B2B side, our clients include industry B2B giants who trust us to bring complex messages to life across social media and digital platforms.
We are a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers - all with one goal: creating work that wins people's time on social media, in the most exciting ways possible.
Role overview
We're looking for our next expert B2B Copywriter. You will join our lively team in Great Portland Street, it is a hybrid role. You will create compelling content for some of the world’s most respected industry leaders.
As a B2B Copywriter at Cubaka, you will be:
- Tone of Voice Architect: Helping define and maintain distinctive tone of voice guidelines for B2B clients, and delivering compelling copy that consistently reflects them.
- Strategic (with a flair for words): Writing channel-specific copy for LinkedIn, X, YouTube, and industry-specific platforms. From thought leadership to whitepaper promotions, you’ll create content that speaks directly to business audiences.
- Insight-Driven Storyteller: Translating technical or complex ideas into clear, engaging, and strategically sound content that resonates with industry professionals and decision-makers.
- Creative Campaign Collaborator: Partnering with strategists and designers to develop campaign messaging that brings B2B brand stories to life across paid, earned, and owned media.
- A Stickler for Accuracy: Observing brand guidelines while elevating copy with polish, accurate, and credible storytelling.
- Ideas Generator: Contribute original content ideas for clients across multiple verticals – from chemicals to packaging – always looking to push the creative envelope.
You will bring:
- 3+ years B2B copywriting experience – ideally in an agency setting.
- Experience writing across formats – from social posts to longer-form content like blog intros, guides, or whitepaper headlines.
- An understanding of how social works in the B2B space, especially on LinkedIn and X.
- A strategic brief and shape it into compelling narratives.
- Initiative taking, collaborative approach, and will have a thoughtful editorial eye
- Excitement to shape and evolve the B2B tone of voice for global brands.
And in return, Cubaka offers:
- Unlimited holiday (paid annual leave)
- Free breakfast in the office
- Perkbox - A rewards, perks and benefits platform
- Auto-enrolment pension (retirement benefit), with up to 8% contribution
- Regular socials and team-building sessions
- Annual salary review, quarterly performance reviews
- Choice of company: Apple MacBook Pro or PC
- Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
- Charity opportunities within working hours
Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.
We take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.
- Department
- Cubaka
- Locations
- London
- Remote status
- Hybrid
London
Workplace & culture
We work in a supportive hybrid environment with a culture that enables us to celebrate our differences as people from diverse backgrounds. We are challenged daily by our mission to inch towards making better versions of ourselves which translates into the growth of our brands and making them better.
About Next 15 Group plc
We are growth consultants. We are obsessed with finding ways to help our customers grow sustainably whether that’s focused on their revenue, brands or impact on the world. Everything we do is driven by data and embraces technology. We employ close to 4,000 people across 42 offices in 15 countries, incorporating 22 subsidiary agencies spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
Our Mission
Our mission is to become the world’s leading growth consultancy. For Next 15, growth consulting isn’t just about growth in sales and profitability. It is growth in reputation, talent and product market share. It’s growth in valuation, innovation and talent retention. Growth is a complex problem, and it needs a sophisticated solution.
Businesses are increasingly one large, interconnected digital entity. A problem or opportunity in one area is now connected to everything else. We view our clients through this digital lens to knit together insight, creative, business design, digital build and customer engagement under one roof to solve today’s most pressing business challenges.
Environmental, Social and Corporate Governance
We have accelerated our commitment to running a more sustainable, equitable and diverse organisation that displays leadership in governance and values. We are using the internationally recognised B Corp framework to focus our strategy on people, planet and profit.
Freelance B2B Copywriter
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