Business Development Representative
Our journey, achievements, and growth are all attributed to the exceptional individuals who form the core of our team. Our people are not just employees but the heart and soul of everything we do.
Brandwidth is a digital customer experience agency, established for 21 years and part of the Next 15 Communications group, a UK PLC with a global footprint across 50 offices in 15 countries. We help brands grow by redefining and accelerating the digital customer experience, creating rapid value and enabling future digital business.
Role overview
As part of a central Growth team, the business development representative's primary responsibility will be to develop and manage our sales pipeline, to ensure a steady flow of qualified leads. You will act as the first point of contact when contacting prospective businesses and handling incoming inquiries about Brandwidth Group services to drive new opportunities.
Your role is crucial in identifying and nurturing opportunities that align with the Brandwidth group’s business goals, ultimately driving revenue growth.
You will quickly build relationships and foster trust based on your industry experience of working for a digital agency, with a particular focus on how our customer experience design and commerce expertise can uniquely improve results for clients.
You will be able to explain the value of working with a global network of specialist businesses in the context of a competitive market.
As a Business Development Representative at Brandwidth, you will:
Pipeline Development and Management
- Develop and maintain a robust sales pipeline by identifying, qualifying, and managing leads.
- Proactively engage in lead generation activities, including 1:1 emails, LinkedIn and telephone outreach and networking.
- Devise innovative methods for finding and contacting new lead sources to unearth new opportunities.
- Track and manage all lead information, ensuring accurate and up-to-date records in the CRM system.
- Ensure all other team members are aware of the status of all leads and opportunities.
Lead Qualification and Initial Contact
- Serve as the first point of contact for incoming inquiries, promptly responding to potential clients.
- Qualify leads based on predefined criteria to determine their fit and potential value.
- Conduct initial discussions to understand client needs and position Brandwidth's solutions effectively.
Collaboration and Coordination
- Work closely with the Marketing Manager and Growth Partner to align and execute lead generation strategies and campaigns.
- Collaborate with cross-functional teams to ensure a smooth transition from qualified leads to pitch.
- Communicate client feedback and insights to inform product and service improvements.
Reporting and Analysis
- Monitor and report on pipeline metrics, including lead conversion rates and sales opportunities.
- Analyse data to identify trends and opportunities for optimising lead generation and qualification processes.
- Provide regular updates to senior management on pipeline status and progress towards sales targets.
You will bring:
- Minimum of 2-3 years experience at a digital marketing agency
- Experience in a sales role with a focus on lead generation, qualification, and pipeline management.
- Experience deploying the correct sales process, including objection handling and negotiation
- Strong understanding of sales processes and lead qualification methodologies.
- Strong understanding and experience in selling digital agency services: in particular eCommerce, CMS products and CX design
- Strong understanding of e-commerce platforms e.g. Adobe, Shopify, Big Commerce and CMS platforms such as WordPress/Drupal preferable
- Excellent communication and interpersonal skills, with the ability to engage and build rapport with potential clients.
- Proficiency in CRM software (preferably HubSpot) and other sales tools.
- Work independently and as part of a collaborative team.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Experience in the digital innovation or tech industry.
- Familiarity with sales outreach techniques, including cold calling and email campaigns
And in return, Brandwidth offers:
- Unlimited Holiday
- Flexible, hybrid working
- Annual bonus scheme
- Private Health Plan
- Life Assurance x 4 Salary
- Income Protection
- Enhanced Maternity & Paternity
- Pre-tax workplace nursery funding
- Season Ticket Loans and Cycle Scheme
- Mental Health well-being services
- Gym Membership discounts
- Perks Programme (inc. well-known energy, retail and health)
- Up to 40% off a new electric car
Why Us?
Brandwidth recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.
As a growing, global company, we focus on fairness and inclusion, ensuring that merit, competence and potential are the basis for all decisions about recruitment, development and appraisals. Brandwidth takes pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.
- Department
- Brandwidth
- Locations
- Great Portland Street, London
- Remote status
- Hybrid Remote
Great Portland Street, London
Workplace & culture
We work in a supportive hybrid environment with a culture that enables us to celebrate our differences as people from diverse backgrounds. We are challenged daily by our mission to inch towards making better versions of ourselves which translates into the growth of our brands and making them better.
About Next15
We are growth consultants. We are obsessed with finding ways to help our customers grow sustainably whether that’s focused on their revenue, brands or impact on the world. Everything we do is driven by data and embraces technology. We employ close to 4,000 people across 42 offices in 15 countries, incorporating 22 subsidiary agencies spanning digital content, marketing, PR, consumer, technology, marketing software, market research, public affairs and policy communications.
Our Mission
Our mission is to become the world’s leading growth consultancy. For Next 15, growth consulting isn’t just about growth in sales and profitability. It is growth in reputation, talent and product market share. It’s growth in valuation, innovation and talent retention. Growth is a complex problem, and it needs a sophisticated solution.
Businesses are increasingly one large, interconnected digital entity. A problem or opportunity in one area is now connected to everything else. We view our clients through this digital lens to knit together insight, creative, business design, digital build and customer engagement under one roof to solve today’s most pressing business challenges.
Environmental, Social and Corporate Governance
We have accelerated our commitment to running a more sustainable, equitable and diverse organisation that displays leadership in governance and values. We are using the internationally recognised B Corp framework to focus our strategy on people, planet and profit.
Business Development Representative
Our journey, achievements, and growth are all attributed to the exceptional individuals who form the core of our team. Our people are not just employees but the heart and soul of everything we do.
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