Most B2B marketing still assumes customers move neatly from step to step. 

They don’t. 

Real buying journeys twist, stall, restart, and accelerate in unpredictable ways. Traditional agencies try to force those journeys into neat frameworks. Pretzl was built for the reality. 

Pretzl is a new kind of B2B marketing company — combining technology, customer science, and exceptional people to help brands navigate complex customer journeys and turn them into scalable, high-performing programmes. 

Formed by bringing together five award-winning agencies — Agent3, Publitek, Twogether, Velocity, and This Machine — Pretzl blends proven expertise with a new platform-driven model for modern marketing. 

At the centre of Pretzl is JourneyLab, our proprietary platform designed to help marketers get closer to their customers. By combining data, AI, and human expertise, JourneyLab helps organisations build preference, accelerate pipeline, and spend smarter. 

Why join now 

Pretzl is still early in its journey. 

That means the opportunity is real. The shape of the company — and the category we’re building — is still being defined. 

If we succeed, JourneyLab won’t just power a company. It will help redefine how modern B2B organisations operate. 

Working here means collaborating with exceptional colleagues across strategy, creative, media, technology and communications — with the pace and ambition of a startup, backed by the heritage and momentum of a global, 300+ person business. 

Careers at Pretzl 

We design journeys for buyers. 

But we also design journeys for each other. 

Careers here aren’t ladders. They’re paths — with pivots, accelerations, stretch moments and new signals along the way. 

Our commitment to you: 

• Clarity of direction

• Honest feedback loops 

• Tools, mentorship and support 

• Opportunities to stretch beyond your current brief 

What we ask in return: 

• Take ownership of your growth 

• Be open to challenge and feedback 

• Seek momentum, not comfort 

• Invest in the team as much as yourself 

Because the best journeys are always co-created. 

Diversity at Pretzl 

Pretzl believes diversity isn’t just a social good — it’s a commercial advantage. 

We’re committed to building a workforce that reflects a broad range of cultures, identities, experiences and perspectives. That diversity helps us do better work for our clients and build a stronger company together.